About Doing It Wright Festivals

Who We Are

Doing It Wright Festivals (DIW Festivals) is a live event production company creating music festivals, car culture experiences, and multi-day cultural activations that celebrate hip-hop heritage, automotive culture, and community. Operating as part of the Wright Holding family of companies alongside Music Cars & Kulture, DIW Festivals produces events where music, cars, and culture collide authentically.

Founded by Stan Wright with over 25 years of festival production experience, DIW Festivals specializes in creating accessible, family-friendly events that honor cultural roots while providing platform for emerging and legendary artists alike.

What We Do

Festival Production & Management

DIW Festivals handles complete festival production from concept to execution:

•       Site selection, venue negotiation, and permitting

•       Talent booking and artist coordination (headliners to emerging acts)

•       Production infrastructure (stages, sound, lighting, video)

•       Festival operations and day-of-show management

•       Vendor coordination and sponsor activation

•       Marketing, ticketing, and audience development

Music & Car Culture Integration

DIW Festivals creates unique experiences where music festivals meet car culture—combining live performances with car shows, custom build showcases, lowrider cruises, and automotive lifestyle activations. Our events celebrate the authentic connection between hip-hop and car culture that's existed since the beginning.

Multi-Market Strategy

We produce festivals across diverse markets—from urban centers to resort destinations—tailoring each event to its community while maintaining consistent quality and cultural authenticity.

Current Productions:

•       Maui Lani Fest – Annual music and culture festival in Maui, Hawaii (keiki/family-focused, 8,500 capacity)

•       Straight Out The Garage Tour Events – 12-city tour with car club-hosted events and live performances

•       Regional Festival Activations – City-specific events celebrating local music and car culture scenes

Artist Platform Building

DIW Festivals doesn't just book acts—we build career platforms. Through partnerships with Frequency Fish Management and Music Cars & Kulture, we provide emerging artists with festival stages, content capture, audience development, and cross-promotional opportunities that extend beyond a single performance.

Our Approach

Accessibility First

DIW Festivals creates events that real communities can afford and access. We balance production quality with ticket pricing that doesn't exclude the very audiences who built the culture we're celebrating. VIP experiences exist, but general admission is always accessible.

Family-Friendly Programming

Many of our events are designed for multi-generational attendance—keiki (children) welcome, family activities integrated, and safe environments where parents can bring their kids to experience live music and car culture together. Legacy is about passing culture to the next generation, not gatekeeping it.

Local Partnerships

Every DIW Festival is built in partnership with local communities, venues, promoters, and cultural stakeholders. We don't drop into cities as outsiders—we collaborate with those who know the market, respect the culture, and want to see their community elevated.

Cultural Authenticity

DIW Festivals celebrates real culture—not manufactured trends. Our lineups feature artists with genuine cultural significance, our car shows spotlight builders who've been grinding for decades, and our activations honor heritage while creating space for innovation.

Our Values

Accessibility – Real communities should be able to afford the festivals celebrating their culture

Family – Multi-generational experiences where parents and kids create memories together

Authenticity – Real artists, real builders, real culture—no manufactured hype

Community – Local partnerships and collaboration with stakeholders who know the market

Legacy – Passing culture to the next generation through inclusive, educational experiences

Excellence – Professional production quality that respects the culture and audience

What Makes DIW Festivals Different

We Integrate Music & Car Culture Authentically

Hip-hop and car culture have been connected since the beginning—from Eazy-E's lowriders to modern artists building custom collections. DIW Festivals doesn't force that connection as a marketing gimmick; we amplify what's already authentic by creating events where both cultures naturally coexist.

We Build Sustainable Festival Models

DIW Festivals operates on realistic budgets, transparent partnerships, and sustainable revenue models. We don't chase unrealistic attendance projections or overextend on talent budgets. We build festivals that can return year after year, growing organically with their communities.

We Prioritize Multi-Generational Audiences

Our festivals aren't age-restricted club experiences—they're family-friendly cultural celebrations. Parents can bring their kids. OGs can connect with the next generation. Culture gets passed down, not locked away.

We Provide Artist Development Platforms

Through integration with Frequency Fish Management and SOTG productions, DIW Festival stages become career-building opportunities—not just one-off performances. Content capture, social media amplification, documentary features, and cross-promotional opportunities extend the value of every festival appearance.

Leadership

Stan Wright – Founder & Executive Producer

Stan Wright founded Doing It Wright Festivals with over 25 years of festival production experience spanning hip-hop, R&B, and cultural events. As founder of Wright Holding, LLC, Stan oversees DIW Festivals alongside Music Cars & Kulture, Straight Out The Garage, Frequency Fish Management, and Maui Lani Fest—creating an integrated ecosystem where festivals, documentary content, artist management, and car culture platforms support each other.

Stan's festival production philosophy centers on accessibility, community partnership, and cultural authenticity—producing events that honor heritage while providing sustainable platforms for artists and builders to reach national audiences.

Festival Philosophy

Do It Wright = Do It Right

The name says it all: Doing It Wright Festivals means doing it right—respecting the culture, honoring the artists, serving the community, and delivering professional production quality without exploitation or compromise.

We measure success not just in ticket sales, but in:

•       Community feedback and local support

•       Artist career impact and platform value

•       Multi-generational attendance and family engagement

•       Sustainable partnerships and annual return potential

•       Cultural preservation and legacy documentation

Festival as Cultural Preservation

Every DIW Festival includes documentation—whether through SOTG film crews capturing performances and car shows, professional photography preserving moments, or social media content extending the festival's reach beyond attendees. We believe festivals aren't just weekend events—they're cultural moments worth preserving.

From Local to National

DIW Festivals starts local—partnering with communities, respecting regional culture, and building authentic connections. But through integration with MCK's documentary platform and Frequency Fish's artist management, local festivals become pathways to national exposure. Performances get captured for SOTG episodes. Car shows get featured in documentary series. Local artists gain access to broader touring networks.

Current Productions

Maui Lani Fest

Annual music and culture festival in Maui, Hawaii featuring hip-hop, R&B, and island music with integrated car culture programming. Keiki/family-focused event with 8,500 capacity, targeting January dates on the Maui Lani property.

Key Features:

•       Multi-stage setup with headliners and emerging artists

•       Car show and custom build showcase

•       Family activities and keiki programming

•       Local vendor marketplace and food offerings

•       Resort destination appeal for tourism audience

SOTG Tour Events

Integrated live performance programming within the Straight Out The Garage 12-city tour. Each tour stop includes festival-style public events with Lil Eazy-E hosting, car club showcases, and live music performances celebrating the connection between hip-hop and automotive culture.

Regional Festival Development

DIW Festivals is actively developing additional regional festival properties across key markets—focusing on cities with strong hip-hop and car culture communities, accessible venues, and partnership opportunities with local stakeholders.

Partnership Opportunities

Venues & Destinations

DIW Festivals partners with venues, resorts, golf courses, and municipal partners looking to host cultural events that drive tourism, support local economy, and celebrate community heritage.

What We Bring:

•       Complete festival production and management

•       Talent booking and artist coordination

•       Marketing and audience development

•       Revenue projections and financial modeling

•       Insurance, permitting, and operational compliance

Brands & Sponsors

Festival sponsorship opportunities span Tier 1 title/presenting partnerships to category sponsors and local/regional activations. DIW Festivals offers authentic brand integration across music, automotive culture, and family-friendly programming.

Sponsorship Categories:

•       Beverage (energy drinks, beer, spirits, non-alcoholic)

•       Automotive (aftermarket, wheels/tires, accessories, technology)

•       Apparel & Streetwear (lifestyle brands, footwear, accessories)

•       Technology (mobile, audio, photography, social platforms)

•       Financial Services (banking, insurance, investment, cryptocurrency)

•       Hospitality & Travel (hotels, resorts, airlines, tourism boards)

Artists & Talent

DIW Festivals books emerging and established artists who embody cultural authenticity. We prioritize fair compensation, professional treatment, content capture, and career-building opportunities beyond single performances.

For Booking Inquiries: booking@doingitwrightfestivals.com

Get Involved

Venue Partners: Interested in hosting a DIW Festival at your property?
Email: venues@doingitwrightfestivals.com

Sponsors & Brand Partners: Festival sponsorship and activation opportunities
Email: partners@doingitwrightfestivals.com

Artists & Talent: Performance booking and festival appearances
Email: booking@doingitwrightfestivals.com

Media & Press: Festival coverage, interviews, and editorial inquiries
Email: media@doingitwrightfestivals.com

General Inquiries:
Email: info@doingitwrightfestivals.com
Website: www.doingitwrightfestivals.com

Follow DIW Festivals:
Instagram: @diw_festivals
Associated: @musiccarskulture @maulilanifest @frequencyfish

Doing It Wright Festivals
Music. Cars. Culture. Community.
Festival production that honors heritage and builds legacies.

#DoingItWright #DIWFestivals #MusicCarsKulture #FestivalCulture #HipHopFestivals